Clik here to view.
How your social media content can drive traffic to your fans’ content
Social media marketing is about getting the most exposure and engagement for your business to help you spread word of mouth, create community and grow your business. Notice I said the word “your”...
View ArticleClik here to view.
How to make time for social media marketing
One of the biggest struggles that people have with social media marketing is finding time to actually do it. Everyone has their own tips, tricks and tools, so I thought I would share mine: Make it a...
View ArticleClik here to view.
Want loyal customers? Take a lesson from Sephora: Teach them how to use your...
I am a member of the cult of Sephora. Actually, I’m a VIB member – that’s Very Important Beauty – of their Beauty Insider rewards program for spending $350 in a calendar year (don’t judge; it’s not all...
View ArticleClik here to view.
3 tools to help you promote your personal brand and content
If you’re producing content – for your business or yourself – you’re spending a lot of time posting, tweeting, writing, designing, shooting video or taking photos. And you want people to see it, right?...
View ArticleClik here to view.
5 years, 1,000 followers, and (almost) 5,000 tweets: What I’ve learned on...
This month is my fifth anniversary with Twitter – I joined as @azurecollier in April 2008 – and as of today, I’ve grown to have a smidge over 1,000 followers and I’m pretty close to posting 5,000...
View ArticleClik here to view.
A lesson on Facebook EdgeRank: Fans miss out when they don’t engage
It’s not a secret that – as a user of Facebook – you don’t see every single thing posted by people or pages in your little corner of the Facebook universe. It’s all based on Facebook’s EdgeRank...
View ArticleClik here to view.
3 tools that will help you measure and optimize your Instagram engagement
Instagram isn’t the largest social network in terms of users (13% of Internet users have accounts) or businesses using it for social media marketing, but you can make a big impact with the content...
View ArticleClik here to view.
How one small business creates great Facebook content
Anyone who uses Facebook for social media marketing is looking for that magic bullet of content: What can I post that will get my fans talking, make them loyal, and spread the word about my business?...
View ArticleClik here to view.
Search and discover: Secret tips to finding and learning more about your...
I have more LinkedIn connections than Facebook friends – 371 on LinkedIn and 269 on Facebook. That’s because of my personal rules for adding people to those networks. I’m happy to connect with people...
View ArticleClik here to view.
Ask Azure: Should I link to my email newsletter signup form in more than one...
One of my friends – who is a marketer for a small business – recently asked me this question: Q: When people request a free sample or download our manual, there’s a link on those pages to sign up for...
View ArticleClik here to view.
3 steps to testing content for your Facebook page
A common question I hear from people using Facebook for marketing is “What kind of content gets the most engagement?” There’s no easy answer I can give you. But what you can do is test to find out what...
View ArticleClik here to view.
3 easy tips to make your social media content look professional
There’s a lot of noise in the newsfeeds of social media networks. A lot of clutter and sloppiness. But your content doesn’t have to look like that. Your posts can stand out from everyone else’s. Before...
View ArticleClik here to view.
Why I’m not participating in restaurant week: Your Facebook posts don’t link...
On paper, restaurant week is a great idea. If you haven’t heard of restaurant week, it’s a week out of the year where the restaurants of a community offer special prices and menus to drive people to...
View ArticleClik here to view.
Need proof that social media marketing works? Check out the movie Chef.
When I went to the theater to see the movie Chef last weekend, I expected a quirky independent comedy with a lot of delicious cooking scenes. And I wasn’t disappointed. But what I didn’t predict is a...
View ArticleClik here to view.
4 common mistakes people make on social media posts (and how to fix them)
Admit it: You’ve looked through your Facebook or Twitter feed and cringed when someone uses the wrong your/you’re, its/it’s or they’re/there/their. I know I’ve done it. Here are 4 more mistakes to add...
View ArticleClik here to view.
6 tricks to get more clicks
Anyone who uses social media marketing to promote themselves or their business wants people to see and interact with all the content they’re sharing. Sometimes that just doesn’t happen. You have an off...
View ArticleClik here to view.
5 common Facebook news feed issues and how to fix them
Ah Facebook. We love it, but there’s a few things that baffle us when we’re posting to and scrolling through its news feed. Luckily, there are a few fixes to these common issues and I’m happy to...
View Article