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How one small business creates great Facebook content
Anyone who uses Facebook for social media marketing is looking for that magic bullet of content: What can I post that will get my fans talking, make them loyal, and spread the word about my business?...
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Search and discover: Secret tips to finding and learning more about your...
I have more LinkedIn connections than Facebook friends – 371 on LinkedIn and 269 on Facebook. That’s because of my personal rules for adding people to those networks. I’m happy to connect with people...
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Ask Azure: Should I link to my email newsletter signup form in more than one...
One of my friends – who is a marketer for a small business – recently asked me this question: Q: When people request a free sample or download our manual, there’s a link on those pages to sign up for...
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3 steps to testing content for your Facebook page
A common question I hear from people using Facebook for marketing is “What kind of content gets the most engagement?” There’s no easy answer I can give you. But what you can do is test to find out what...
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3 easy tips to make your social media content look professional
There’s a lot of noise in the newsfeeds of social media networks. A lot of clutter and sloppiness. But your content doesn’t have to look like that. Your posts can stand out from everyone else’s. Before...
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Why I’m not participating in restaurant week: Your Facebook posts don’t link...
On paper, restaurant week is a great idea. If you haven’t heard of restaurant week, it’s a week out of the year where the restaurants of a community offer special prices and menus to drive people to...
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Need proof that social media marketing works? Check out the movie Chef.
When I went to the theater to see the movie Chef last weekend, I expected a quirky independent comedy with a lot of delicious cooking scenes. And I wasn’t disappointed. But what I didn’t predict is a...
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4 common mistakes people make on social media posts (and how to fix them)
Admit it: You’ve looked through your Facebook or Twitter feed and cringed when someone uses the wrong your/you’re, its/it’s or they’re/there/their. I know I’ve done it. Here are 4 more mistakes to add...
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6 tricks to get more clicks
Anyone who uses social media marketing to promote themselves or their business wants people to see and interact with all the content they’re sharing. Sometimes that just doesn’t happen. You have an off...
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5 common Facebook news feed issues and how to fix them
Ah Facebook. We love it, but there’s a few things that baffle us when we’re posting to and scrolling through its news feed. Luckily, there are a few fixes to these common issues and I’m happy to...
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